Today, nearly everyone has some kind of social media that they enjoy browsing throughout the day. In addition to influential celebrities, Fashion Nova has paired with more than 5,000 other influencers who continually spread their love for this curvy-girl brand and connect with their customer base. One of Saghian’s top influencers is none other than rapper Cardi B., who perfectly represents the type of women that Fashion Nova’s clothes are designed for. After reaching 60,000 Instagram followers, Saghian finally launched his website and sold out of everything by the end of that weekend.Īfter such a smashing success, Fashion Nova began to work with Instagram influencers that loved the brand and wore it well. He noticed that Instagrammers were already tagging his clothing in their posts, so ultimately he began there. In 2013, Fashion Nova’s CEO, Richard Saghian, realized the true potential of modern social media. Photo: Eugene Powers / Instagram Influencersįor many years, Fashion Nova existed as a small brick-and-mortar store that didn’t have a website. What do women do when they finally find a clothing item that fits them perfectly? They tell all of their friends! With how connected our world is today, these women can easily share on their social media platforms just how well their clothing looks and feels. With its clear dedication to creating form-fitting yet flattering designs for full-bodied women, Fashion Nova has gained an expansive customer base of devoted followers. Now they have stylish clothes that fit their hourglass figure comfortably. Their sizes range from XS to 3X, which most stores these days do not offer keep in mind that they are always working on expanding their plus-size ranges and styles, so if your perfect fit isn’t available, it may be soon! Women with big booties no longer have to settle for gaping jeans or dresses that ride up. When flipping through magazines or watching clothing ads, you often see models that have zero curves Fashion Nova recognizes that the vast majority of women in the world do not look like that, and its designers cater to those who do not fit typical supermodel sizes.įashion Nova earned its fame primarily by tailoring designs to curvy and plus-size women. Instead, Fashion Nova employs smart tactics that gain love and dedication from its followers. Fashion Nova did it without the runways, without traditional marketing, and without the annoying tactics that other big-name brands use every day. According to Google, in 2017, Fashion Nova was the fourth most searched fashion brand on the internet, right up there with Gucci, Louis Vuitton, Supreme, and Chanel. If you are into fashion, you know that Fashion Nova has quickly climbed the ladder of success, even though it rarely employs traditional fashion industry marketing.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |